ABOUT / YAY.STUDIO / 2022—NOW
ABOUT 关于我
小时候， 我一直觉得设计是一件很遥远的事情。
后来才发现， 它其实一直都藏在生活里。
一颗水果的颜色，一张包装纸的纹理，一家路边小店的招牌，一句偶然听见的话，甚至一个转瞬即逝的情绪，都可能成为灵感的开始。
2022 年毕业后，我进入过公司，也很快离开了。
它们不会马上变成作品，却会在未来的某一天，以另一种形式重新出现。
不是因为不喜欢设计，而是因为我发现，比起重复一种方法，我更享受不断寻找新的表达方式。
我喜欢观察这些微小的瞬间，也喜欢把它们悄悄收集起来。
于是，我开始以独立设计师的身份工作。
- WORKING AS
- 独立设计师
- FOCUS ON
- 品牌 / 包装 / 视觉 / 商业设计
02 / THE LONGER STORY
People often ask me
where ideas come from.
I don't really have an answer.
Sometimes it's the color of a piece of fruit. Sometimes it's an old package found on a shelf. Sometimes it's a conversation, a place I've never noticed before, or simply a feeling that stays a little longer than expected.
I collect these moments without realizing it. Most of them never become designs immediately, but somehow they always find their way back.
After graduating in 2022, I spent a short time working in a design studio before choosing to work independently. I realized I enjoyed asking questions more than following answers, and creating something original meant staying curious every day.
Since then, I've worked across branding, packaging, visual identity, and commercial design. Every project is different, and that's exactly what keeps design exciting.
I don't believe in having one signature style.
Instead, I believe every brand already has its own personality. My job is to discover it, shape it, and express it in a way that feels honest, memorable, and uniquely its own.
YAY STUDIO is more than a place where I make design. It's where I collect observations, explore ideas, and slowly turn everyday moments into meaningful visual stories.